The Direct Commerce Growth Platform for Consumer Brands
Acquire customers. Validate products. Build community. Own first-party data. Scale with confidence.
ARTISAN Direct Commerce (ADC) combines live commerce, customer acquisition and commercial intelligence into one integrated platform — helping consumer brands generate revenue, build loyal customer communities, own their customer data and create the retail-ready proof needed to scale with confidence.
Brands growing through the ADC platform
Traditional retail is broken.
Launching a consumer brand has never been easier.
Scaling one has never been harder.
Most brands don't fail because consumers don't want the product.
They fail because they never own the customer relationship.
Retail owns the customer.
Advertising platforms own the audience.
Research companies own the insights.
ADC changes that.
The ADC platform
The advantage traditional retail can't give you.
Retail can put your product on a shelf. ADC puts your brand in front of real customers and gives you the data, sales and proof to keep growing.
Generate revenue from day one through live, direct customer conversion.
Build your own customer list and first-party data asset, not a retailer's report.
Use live sales velocity and real customer feedback to enter retail from a position of proof.
What brands say.
Hear from brand partners growing through the ADC platform.
"ADC team shows up every time! They gave us direct access to low cost new customers acquisition and customer insights. Combining sampling with sales to then drive demand into retail stores has been game changing for us, and a key convo starter with major supermarkets."
Best of the Bone
"The first-party data we captured through ADC activations is now the backbone of our ecommerce strategy. We know exactly who our customer is, what they buy and when they come back."
Crunch Time
How it Works
Five steps from launch to scale.
01 / Launch
Launch where your customers already are
Deploy your brand across Australia's and New Zealand's leading food shows, consumer events, mall activations and experiential campaigns — selected for audience fit, footfall and commercial potential.
02 / Engage
Engage to generate sales and acquire customers
Our trained teams engage, educate and sell directly to high-intent consumers. Every activation generates immediate revenue while introducing your brand to thousands of potential long-term customers.
03 / Capture
Build your customer data asset
Every interaction grows your first-party database through email capture, purchase behaviour, customer demographics, survey responses, product feedback and consumer preferences.
04 / Learn
Turn customer interactions into commercial intelligence
Every activation generates actionable insights to improve your business.
- SKU and sales performance
- Bundle and pricing optimisation
- Customer demographics and buying behaviour
- Survey insights and product feedback
- AI-powered sentiment analysis
- Product validation and NPD opportunities
05 / Nurture
Build loyal customers and brand communities
Turn first-time buyers into repeat customers through email marketing, community building, customer feedback loops and personalised engagement. Increase customer lifetime value while creating loyal brand advocates who fuel sustainable long-term growth.
06 / Scale
Grow with commercial proof
Use real customer data, sales velocity and market validation to drive demand across ecommerce, wholesale and major retail channels — backed by evidence, not assumptions.
Built for ambitious consumer brands.
Whether launching, refreshing, expanding or preparing for retail, ADC provides the customers, commercial intelligence and proof needed to scale with confidence.
Consumer brands with growth ambitions
From emerging challenger brands to established category leaders across food, beverage, snacking, wellness, baby, lifestyle and premium consumer goods.
Customers, not impressions
Acquire real customers through genuine purchase experiences that generate revenue, loyalty and long-term brand advocacy — not just awareness.
Data before decisions
Build first-party customer data, product validation and commercial intelligence from real buying behaviour — not assumptions.
Retail-ready proof
Generate the sales velocity, demand validation and market evidence needed to accelerate ecommerce growth, secure retail ranging and expand into new markets.
The difference
Traditional retail vs. the ADC model
Product comparison
ADC Platform
Direct commerce model
Traditional Retail
Conventional distribution
Who owns the customer relationship
Customer data
Cash flow
Real-time product feedback
Retail-ready proof of demand
Event locations across ANZ
Margins
The numbers behind the platform.
100+
Event locations
across ANZ
800+
Selling days
annually
5M+
Customer interactions
per year
$11M+
Revenue generated
last 12 months
138%+
Portfolio growth
year on year
65%
Gross margin
across the platform
Real customers.
Real data.
Real growth.
If your brand is ready to acquire customers at scale, validate in market and build the proof that opens retail doors - apply to become an ADC brand partner.
